CHRIS KIM DESIGN
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Korean Airlines Logo Redesign

Personal project. Korean Airlines is the largest airline carrier of South Korea - a country known for their rich history as well as being a global leader in the industrial and technological sectors. Korean Airlines’ current identity, which remained intact for several decades, felt dated and needed an update. By giving it a fresh rebrand the new identity now reflects the modernity of the times as well as the roots of their history.

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